In’ovative is rapper for the writers, and the listeners. The UK hip hop don has just dropped his debut album Colour of the Sky through his own label, ZenSay, which promotes “Thought provoking hip hop”.
Packed with fifteen tracks of pure fire, this release proves that In’ovative is not like every other rapper. He has an ever-changing flow, a melodic skill and worldly wisdom. On anti-war anthem ‘WWK’, In’ovative asks “Why we killing all these people for money?”, posing some poignant questions to those tuning in. His beats range from eerie to cinematic, and from jazzy to brilliantly peculiar. With dope features from Lazy Eyez and Dvine, as well as credits from the likes of Blah Records‘ Reklews, Colour of the Sky is a solid project from intro to outro.
(written by Blatantly Blunt)